Saudi Entertainment Ventures (SEVEN), a subsidiary of the Public Investment Fund (PIF), has announced breaking ground on a new $346.5 million (SAR1.3 billion) entertainment destination in AlMadinah. Construction is underway with BUJV, a joint venture by Al Bawani Company and UrbaCon Trading & Contracting.
SEVEN’s entertainment destination in AlMadinah supports the region’s strategy to improve the living conditions of people and revitalise the region’s communities, adding to the region’s unique entertainment attractions for residents and visitors to experience.
SEVEN’s entertainment destination in AlMadinah is located next to King Fahad Central Park and is set on a development area over 100,000 sq m with a total built-up area of over 84,000 sq m. The park seamlessly weaves itself into the development, blending the park’s picturesque trails with the destination’s carefully curated open paths and gardens, enabling visitors to discover an entertainment oasis with enhanced choices and quality offerings to enrich the region’s communities.
SEVEN’s entertainment destination in AlMadinah is located next to King Fahad Central Park and is set on a development area over 100,000 sq m with a total built-up area of over 84,000 sq m. The park seamlessly weaves itself into the development, blending the park’s picturesque trails with the destination’s carefully curated open paths and gardens, enabling visitors to discover an entertainment oasis with enhanced choices and quality offerings to enrich the region’s communities.
The entertainment destination will bring SEVEN’s signature attractions to the AlMadinah region, including an IMAX cinema, wellness Centre, and international and local retail and F&B outlets.
Abdullah Al Dawood, Chairman at SEVEN, said: “Our entertainment destination in Almadinah will transform the entertainment landscape of the region and bring new, unique, and exciting experiences to the people of AlMadinah supporting SEVEN’s aims to enrich the quality of life for millions of Saudis.”
Fakher Al Shawaf, Group CEO of Al Bawani Holding, said: “We are delighted to have the opportunity to collaborate once again with SEVEN on this ground-breaking project, which aims to establish an exceptional entertainment destination in the holy city of AlMadinah.”
Ramez Al Khayat, Group Managing Director of UCC Holding, said: “This is an exciting project to add to our portfolio. As a leading international construction and contracting company with a wealth of expertise, we will deliver SEVEN’s entertainment destination with our signature superior quality.”
SEVEN is investing more than $13.3 billion (SAR50 billion) to build 21 entertainment destinations, providing world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, AlMadinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.