In a recent interview with Construction Week Middle East, Avinash Pai, Group Marketing Manager at Terraco, shared insights into the company’s commitment to sustainability and innovation within the construction sector. Terraco, a prominent provider of environmentally friendly finishing materials, is at the forefront of driving change in the industry.
“Sustainability as a discipline is vital for the construction industry,” asserts Pai, emphasising the industry’s significant contribution to CO2 emissions globally. He highlights the pressing need for construction companies to take proactive steps in reducing their environmental impact, particularly in regions like the Middle East facing challenges such as extreme heat and water scarcity.
Terraco’s sustainability strategy revolves around three core pillars: achieving net-zero emissions from products, minimising operational impact, and empowering communities. Pai elaborates on Terraco’s initiatives, including the development of the EcoLife range of products engineered for minimal environmental impact and the integration of recycled materials in packaging.
“Our vision is to be a sustainability vanguard for the construction industry,” Pai states, outlining Terraco’s ambitious goals of setting science-based emission reduction targets and expanding their portfolio of green innovations. He emphasises the importance of collaboration, customer education, and ongoing research and development in achieving these objectives.
Pai notes that Terraco’s journey towards sustainability exemplifies a holistic approach to addressing environmental challenges in the construction industry. Through continuous innovation, operational efficiency improvements, and community empowerment, the company is paving the way for a greener and more sustainable future in construction.
“We hope to inspire more companies in the construction industry to embrace sustainability as a core business strategy,” Pai concludes, echoing Terraco’s commitment to leading positive change in the sector.